New video series spotlights New Albany, other Main Street communities in the hills

May 30th, 2021     Community Featured News


The Mississippi Hills National Heritage Area and the Mississippi Main Street Association have partnered on a video marketing project to spotlight the Main Street communities in the Hills region.

The new series of video shorts features the 23 Mississippi Main Street communities in the Hills: Aberdeen, Amory, Baldwyn, Batesville, Booneville, Byhalia, Columbus, Corinth, Hernando, Holly Springs, Kosciusko, Louisville, Nettleton, New Albany, Okolona, Pontotoc, Ripley, Saltillo, Senatobia, Starkville, Tupelo, Water Valley and West Point.

“Each of the communities contain architectural treasures, cultural heritage destinations, an abundance of natural resources, and many unique local businesses,” said Mary Cates Williams, Executive Director of the Mississippi Hills Heritage Area Alliance. “The video series encourages visitors to plan trips to these small towns and explore what all they have to offer.”

The video series is a collaboration between MMSA and MHNHA to support the re-opening efforts of local businesses and stimulate tourism activities in these communities. The videos are all about a minute long and focus on Main Street districts and their historic, cultural, and interpretive assets — including visitor amenities such as unique dining, shopping, and lodging opportunities — as well as surrounding outdoor recreation sites.

The series was produced by award-winning Water Valley-based documentary filmmaker and freelance producer/director/editor Joe York, whose work has been featured by PBS, The New York TimesThe AtlanticSouthern LivingGarden & GunThe Oxford AmericanThe Daily Beast, and others.

“Our Main Street communities are the backbone of our state,” said York. “It’s more important than ever that we support the people and places who help these communities continue to thrive. We hope that the folks who see these videos will be inspired to get out and take in the authentic experiences you can only find in our Main Street communities.”

“The public is encouraged to watch and share the videos on social media to assist our Main Street communities as they work diligently to help local businesses recover and grow,” said Thomas Gregory, MMSA State Coordinator. “We are grateful for this partnership with the Mississippi Hills National Heritage Area that will positively impact every Main Street community in the region.”

The entire video series can be found at

About the Partners

The Mississippi Hills National Heritage Area was designated by Congress in March of 2009 and is one of only 55 NHAs in the country. MHNHA is a grassroots initiative that works in partnership with the National Park Service. Since 2016, the heritage area has awarded over $1 million in community grants and special projects. For more information about MHNHA, visit, or contact Mary Cates Williams at or (662) 816-2272.

The Mississippi Main Street Association is a catalyst for the preservation and economic revitalization of Mississippi’s historic downtowns and districts. Since 1993, MMSA has provided more than $5 billion in public and private re-investment back into Main Street communities. For more information about MMSA, visit

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